GovSell
Blog
Notes on selling, marketing and winning in the UK public sector.
16 September 2026
The Authority Shortcut
Can't find a direct route to the customer? Find a trusted consultant who can — and use Cialdini's principle of authority to reach the C-suite.
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The Marketing Pivot
Marketing to the public sector needs a genuinely different approach — and it starts with Sector differentiation, the S in CASE.
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